"Duck Commander" takes over for AdvoCare, jumping into the Bowl Business with an agreement to become the title sponsor for the next 6 years according to my sources.
A formal announcement is expected to be made Wednesday, as the first family of hunting jumps into the blind with the Independence Bowl.
Duck Commander, the Robertson family business that started with Phil making duck calls in an old shed out of cypress trees from his native state, is a multi-million dollar business that has the entire Robertson clan connected, with Phil's sons, Willie serving as CEO and Jase as COO.
The Robertson's are huge proponents for athletic activities and schools along the I-20 corridor. Willie played high school hoops at West Monroe High School and graduated from the University of Louisiana at Monroe. Of course, Phil was a standout quarterback at Louisiana Tech and now, the Robertson family lays claim to the most prestigious piece of college football real estate in northwest Louisiana as title sponsors for the 11th oldest bowl game in college football, The Independence Bowl.
Our sources indicate the dollar value of the "Duck Commander" sponsorship is on par with "AdvoCare's" contribution but the enormous value from the tentacles of "Duck Commander's" reach---from the stores that feature Duck Commander products to their other ventures makes Duck Commander the heaviest hitter in Independence Bowl history.
The Robertson family will participate heavily in promotion of the game, according to my source, through personal appearances and perhaps with activities suited to their strength, a clay shoot for example.
Duck Commander had been tossed around early on our show after the SportsWife mentioned it as a topic, more as a, "What If" Duck Commander sponsored the Bowl, and "Why not?" She suggested the officials could wear camouflage and use a Robertson-designed duck calls instead of whistles. The NCAA, unfortunately, will put the kabosh on those ground-breaking ideas, but they can't keep Duck Commander from re-establishing The Independence Bowl as the Little Bowl That Could.
On a side note, this is an opportunity for Shreveport-Bossier to fully embrace the bowl game. There isn't a more recognizable name in the outdoor world than Duck Commander. Not even a misguided effort in the state legislature to squash a vote on a hotel tax can stop this train from rolling down the tracks.
Welcome to Shreveport-Bossier City, Duck Commander. You have hooked up with a Bowl Game like no other in terms of strength, passion and stability among it's leadership and volunteers. It will be like looking into a mirror, minus the beards, of course.