Thursday, August 22, 2013

AdvoCare V100 Bowl Fallout... Picking Up The Pieces

Today on the show we opened with a bang when Bossier-Shreveport Mudbugs owner, Tommy Scott checked in from a "bustling" Shreveport Regional Airport.  On his way to a "Ball Hockey" tournament in Canada, Scott lamented the lack of progress in the area in terms of supporting sports franchises/entities.  We heard Scott explain the trials and tribulations facing the "next" group giving Shreveport-Bossier a shot.  His reaction to State Representative Barbara Norton killing a proposed bill in committee three months ago that would have been extremely beneficial for the AdvocCare V100 Bowl is dead-on.  Norton, as  part of a committee in the Louisiana Legislature, killed House Bill 179 which would have given Shreveport voters the right to raise the Hotel tax by 1.25%.  The revenue created from the tax increase was earmarked for the Bowl Game to increase the game's payout.  When Norton killed the bill, she in turn killed AdvoCare as the title sponsor.  

Our interview with Tommy Scott is located in our podcast on the right hand side of the website.

You will also find the original interview with Rep. Norton that took place the day after the Kill Bill episode. We re-ran the 18-minute session this morning to refresh listeners why Norton took action against HB 179.

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Also on the show today, AdvoCare V100 Bowl executive director, Missy Setters. The entire interview is also located in the podcasts to the right.  Setters told us the Bowl currently has a payout of $2.4 million divided by the two participating teams.  IF the bill had made it out of committee and IF voters passed the measure, Setters estimated the AdvoCare V100 Bowl payout would have risen to $4.5-$5 million.  With that kind of money, the bowl could have risen a couple of notches on the SEC pecking order, plus received a plum choice from the Pac 12, Big XII or ACC.  

Setters and her staff, "came to work at 8 this morning with smiles on our faces," she said. They have a lot of work to do, but---like a college athletic director, Setters, her staff and the bowl committee have a "go-to" list.  Instead of finding a new coach, Setters and co. have a new sponsor to locate. Setters said the 5-year relationship with AdvoCare actually lasted longer than most bowl-sponsor tie-ins. 

We will continue to lead the way on this story and others... fighting the fight... Shreveport-Bossier is a cool place to be---if we just get out of our own way, or get those who impede us, out of our way!